Insights

Know Your Numbers — Business Analytics Dashboard

Revenue, orders, conversions, and customer insights — all in one place.

Stop guessing and start knowing. DGateway's analytics dashboard shows you exactly how your business is performing. Track revenue over time, see your top-selling products, understand where your customers come from, and measure your checkout conversion rate. It's free for every DGateway user — no extra charge, no third-party tools needed.

Analytics

Revenue

UGX 2.4M

+12%

Orders

847

+8%

Conversion

3.2%

-0.4%

AOV

UGX 28K

+5%

Revenue (Last 7 Days)

MonTueWedThuFriSatSun

Revenue & Order Overview

See your total revenue, total orders, average order value, and conversion rate at a glance. The revenue chart shows daily, weekly, or monthly trends so you can spot growth patterns and seasonal dips. Compare periods to see if you're improving.

  • Total revenue and order count
  • Average order value (AOV)
  • Conversion rate from view to purchase
  • Revenue chart with daily, weekly, and monthly views
Revenue · Last 30 days

Revenue

UGX 14.2M

+24% ↑

Orders

486

+12% ↑

AOV

UGX 29k

+11% ↑

Revenue trend

Top sources

WhatsApp
UGX 5.9M
Instagram
UGX 3.9M
Direct
UGX 2.7M
TikTok
UGX 1.5M

Top Products & Performance

Know which products, courses, events, and templates drive the most revenue. The top products report ranks your offerings by sales volume and revenue. Identify your bestsellers, spot underperformers, and decide where to focus your marketing spend.

  • Top products ranked by revenue and units sold
  • Performance breakdown by product type
  • Identify bestsellers and underperformers
  • Data-driven decisions on what to promote

Traffic Sources & Attribution

Understand where your customers come from. DGateway tracks traffic sources automatically — direct visits, social media, email campaigns, affiliate links, and WhatsApp shares. See which channels drive the most sales and double down on what works.

  • Automatic traffic source detection
  • Social media, email, affiliate, and direct breakdown
  • See which channels convert best
  • Attribute revenue to specific campaigns

Customer Lifetime Value & Insights

Go beyond single transactions. DGateway calculates customer lifetime value (LTV) to show you how much each customer is worth over time. See repeat purchase rates, average spend per customer, and identify your most valuable buyers. Use these insights to build loyalty and retention strategies.

  • Customer lifetime value (LTV) calculations
  • Repeat purchase rate tracking
  • Average spend per customer
  • Identify your most valuable customers

Frequently Asked Questions

Is analytics free?
Yes. The analytics dashboard is included free for every DGateway user. No extra charge, no premium tier required.
What data does it track?
Revenue, orders, average order value, conversion rate, top products, traffic sources, customer lifetime value, product views, and checkout sessions.
Do I need to install tracking code?
No. DGateway tracks product views and checkout sessions automatically. There's nothing to install or configure.
How far back does data go?
Analytics data is available from the day you create your DGateway account. Historical data is retained indefinitely.
Can I export my analytics data?
Yes. You can export reports from your dashboard for offline analysis or reporting.

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